Landing pages built to turn paid clicks into paying clients.
Netstar rebuilds the landing page your ads point at, then split-tests it against your current one so you can see which produces more enquiries. The first build is free and you only pay if it works.
What the page is costing you
Change the numbers to yours. Everything below updates.
I spend £ a month on ads, a click costs about £, and roughly % of visitors enquire. One enquiry is worth about £ to me.
That's arithmetic, not a promise. A 30% lift is common on a page that was never built for paid traffic; some pages give more, some give nothing until the third test. The point is that the number is big enough to be worth measuring properly.
Netstar builds the first page free
You've had the cold email promising a free audit. This isn't that. Netstar builds the actual page, points half your traffic at it, and you watch the split test run in real time.
- ✓You pay nothing for the build.
No setup fee, no deposit, no minimum term.
- ✓You own the page outright.
Whether it converts better or not, the page and its code are yours to keep.
- ✓What counts is agreed before Netstar starts.
Which action is a conversion, which dates are compared, what would mean it failed.
- ✓If it doesn't beat your page, that's the end of it.
You keep the page, you owe nothing, and there's no further ask.
- ✓If it increases conversions, you talk about the ongoing work.
Monthly testing to start. In addition, moving ad accounts to us, only if you are not happy with your existing ad manager.
Five things break most local service pages
Not a checklist Netstar ran through a tool. This is what actually costs money on pages that get paid clicks.
The ad promises one thing, the page says another
Someone searches "emergency dentist", clicks an ad about emergency appointments, and lands on a homepage about teeth whitening and the practice's history. They leave in four seconds and you paid for it.
The page is a homepage wearing a hat
Homepages are built for people who already know you. Paid traffic is strangers. One offer, one action, nothing else to click — that's a landing page, and most businesses don't have one.
Nobody knows which enquiries came from where
Half of local enquiries arrive by phone. If calls aren't tracked, your ad account is optimising on the half it can see and starving the campaigns that actually make you money.
The form asks for things you don't need yet
Eight fields, a dropdown of services they don't recognise, and a "how did you hear about us?". Every field is a chance to stop. You need enough to call them back.
It's slow on a phone on 4G
Not slow on your office wifi. Slow in a van, in a car park, at 7pm — where these clicks actually happen.
Who this works for
Netstar would rather tell you now than three weeks in.
Worth a conversation
- ✓You already spend on Google Ads, roughly £1,000 a month or more
- ✓One new client is worth £500 or more to you
- ✓Private dental, legal, home improvement, trades, clinics
- ✓You can tell Netstar what a lead is worth, even roughly
- ✓Someone answers the phone within office hours
Probably not a fit for Netstar
- ✕You're not running paid ads yet — there's nothing to test against
- ✕Ecommerce with hundreds of products
- ✕You want more traffic rather than more from the traffic you have
- ✕You need it live this week
- ✕You want a brand refresh, a logo, and a social calendar
Four steps, about three weeks
No onboarding portal, no kick-off deck. This is the whole thing.
The teardown
You send your URL. Netstar records five minutes going through your live ads and the page they point at, showing exactly where the money leaks. Free, no call needed, yours whether you go ahead together or not.
Twenty minutes on the phone
What a client is worth, which jobs you actually want more of, what the last agency did. You and Netstar agree what's being measured and what would count as a failure.
Netstar builds the page and splits the traffic
New page goes live alongside the old one. Half your paid traffic to each, call tracking in place, so the comparison is honest rather than seasonal luck.
We read the result together
Enough traffic to mean something, then the numbers. It increases conversions, it doesn't, or it's too close to call — Netstar tells you which, including when it's the last one.
How Netstar proves it worked
Anyone can put "+312%" on a website. Here's the standard Netstar holds its own numbers to — and you should hold any agency's numbers to the same one.
- Split, not before-and-after
- Both pages run at the same time on the same traffic. Comparing this month to last month measures the weather, not the page.
- Calls counted as conversions
- Tracked numbers on both pages. A page that does better on forms but worse on calls hasn't actually increased conversions.
- Enquiries, then jobs
- More enquiries is the first measure. Whether they turned into booked work is the one that matters, and Netstar asks you for it at 90 days.
- Enough data to mean something
- A test with 40 visitors proves nothing. If the volume isn't there, Netstar says so instead of picking the number that flatters the result.
- You see the raw account
- Your Google Ads and analytics, your logins. Nothing is retyped into a slide.
22 years on both sides of the click
Most people who build landing pages have never spent their own money on traffic. Most people who buy traffic hand the page to someone else and blame it later.
Netstar has done both for twenty-two years.
What that means for you
- ✓The person diagnosing the funnel is the person who fixes it
- ✓No account manager, no juniors, no weekly slide deck
- ✓When the ad account is the problem, Netstar says so instead of selling you a page
- ✓Two free builds a month — that's the real capacity
Send Netstar the page your ads point at
You'll get the five-minute teardown video back within two working days. No call required to get it, and no follow-up sequence if you never reply.
Rather just email? hello@netstarmarketing.co.uk